Margaret A. White, Garry D. Bruton, "The Management of Technology and Innovation: A Strategic Approach, 2nd Edition"
S...h-We..ern C....ge P.b | 2010-08-03 | ISBN: 0538478225 | 388 pages | PDF | 5,4 MB
S...h-We..ern C....ge P.b | 2010-08-03 | ISBN: 0538478225 | 388 pages | PDF | 5,4 MB
THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.
"Easy to read and clear, light, and reasonably priced." - Susanna Khavul, University of Texas at Arlington
"Content suitable for both undergraduate and graduate students … Best on the market." - Scott Droege, Western Kentucky University
"Covers innovation then strategy…nice dovetailing between the two concepts. Text does a good job setting organizational learning." - Terry R. Adler, New Mexico State University
"Easy to read and clear, light, and reasonably priced." - Susanna Khavul, University of Texas at Arlington
"Content suitable for both undergraduate and graduate students … Best on the market." - Scott Droege, Western Kentucky University
"Covers innovation then strategy…nice dovetailing between the two concepts. Text does a good job setting organizational learning." - Terry R. Adler, New Mexico State University
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